Hollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its SoCal -inspired image and casual wear. Goods are available in-store and through the company's online store. It was ranked as the second most preferred clothing brand of US teens on a long list of actual West Coast companies in 2008 by Piper Jaffray.
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